If you are staring a new business, product photography plays a major role in online and offline advertising. Even if you have low budget or no budget for photography, there are easy tips and tricks to master your product photography.
Background
Think about the end in the beginning. To simplify the editing process, you need the right background. It is a simple but smart decision to photograph your products on a plain white background because it is easier to highlight the product. To create this clean and professional look all you need is a poster board and if you don’t have one, you can even use white craft paper, which may be easier to find. You can either use a table and a wall or even chair to lean the white paper against so you can give the illusion of a smooth, infinite white space. Once you find the perfect spot, using paper clips, staples or clamps to hold it in space while you start your photo shoot.
Lighting
The most important thing to learn for anyone doing photography, is lighting. You don’t need expensive equipment such as flashes and other professional lights. You have options right at home. You can always use natural light by placing your background near a window, but the easiest component you can find is a lamp. Place the lamp near the background and turn it on. It’s easy as that. If the light is harsh, you can even soften the light by placing baking paper or even a thin white shirt in front of the light.
Camera
You can’t have a photoshoot without a camera. You may feel the need to decide between an expensive DLSR or point & shoot, but you don’t need to waste this valuable time in researching. It is very likely you already have a great camera right in your hand. If you have a smartphone you have an expensive camera with all of the setting you need to give your product photography the perfect look.
 Product Placement
One aspect of product photography you may not have considered is how you place your product. If you go check out photos of your favorite products, you will quickly see that in most of the eye catching product photography, the products are always placed at an angle. This is a simple, yet powerful way to give your products a sleek and dynamic look. Try it out today and see the difference it makes.
Editing
This final step in the process is necessary but it can be intimidating. It doesn’t have to be. There are plenty of free photo editing software available, even on your phone, that can work magic on your photos. Apps such as Fotor, Canva, and GIMP can make this step a breeze and save you hours of work.
Your product photography is the first view your online customers will have of your products. Make a great first impression by upgrading your product photography today.
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